Digital Experience Platform Replacement

The Client

A regional health insurance company.

The Challenge

The client’s existing digital experience platform, which was a heavily customized package, was too expensive and difficult to maintain. Their Enterprise Architecture team, along with the Digital Marketing group, was proposing to replace the existing platform with a greenfield microservices-based architecture.

The client needed a seasoned leader to organize, plan, and lead the execution of the first phase of a new digital experience platform.

The Approach

Organized the team and led from initial concept through architecture to solutioning and ultimately through a successful phase one implementation and transition to their product management team. Provided the bridge between the enterprise PMO, meeting their demands for highly structured project controls, and the Agile delivery team.

The Results

The first phase of the project involved building the foundational elements of the new digital experience platform, which was stood up next to the existing DXP. The team built a bridge between the two systems that made navigation between the two platforms seamless to the end user.

One of the very few projects of this size that the company has delivered on time and on budget.

Client’s Chief Marketing Officer